history

We did it! We survived a decade (99% of businesses fail within 10 years, 80% of them within the first couple)

And have a list of near 30,000 past clients…

And the most profitable business setup in the world based on proprietary systems that make sure every client visit is maximized (and much of it on auto-pilot),

But now it’s time to move one…

 

You see, I met my wife in Iowa. She’s Russian, yes I know, but I met her in Iowa…

She was a nurse practitioner and barely spoke any English, dating was a challenge (you remember dating, right)?

But we fell into a whirlwind romance and got married that same year we met, and then decided “now what?”

She couldn’t get her nursing license with her limited language skills, and honestly she was getting tired of sitting home and learning English by watching reruns of ‘the Simpsons’

So she decided to get her massage therapist license (in medical school in Russia they teach you how to do massages that heal), so she did.

What did we do?

We packed and moved to CO (but why?)

I (hubby) had just had a very profitable month online w/the internet so we could move to Colorado Springs, stare out our window at the deer eating our trees and figure it out from there…

What we figured out was that we liked the freedom of being our own bosses that we got a taste of from working online so opened up our first location in the mall…

We’re officially “brick and mortar” business owners.

The first year was great, we did nearly a quarter million that first year…

The second year we learned the secret to doubling our gift certificate sales

We began to expand and addon hair services, waxing, facials, body wraps, etc…

BUT guess what (you’ll never believe it, especially with the numbers we were doing)!

…we weren’t making hardly ANY money.

(well, we made enough to pay our monthly bills, $5-$6k, but not REAL profit)

We needed a better answer. This ‘typical’ 3-5% that most owners make doesn’t cut it!!!

So we changed our plans…

We went to the national spa convention, immersed ourselves in business classes and ignored the show floor where everything was for sale, to just educate ourselves…

Where we met (and hired) a $10,000.00 spa coach who we flew out and spent the weekend with…

This TOTALLY revamped our thought process…

I had the time to setup (because Zhenya ‘fired’ me from working with her, lol) a HIGHLY lucrative compensation plan for staff that offers them stability and us profits…

(after all, that’s your biggest expense, staff, and 99% of spa’s out there are setup to fail the minute they open their doors)…

that is unless you’re paying $10k/month for rent or $20k/monthly for unnecessary laser leases, that’s bad too!

And then we tackled our second biggest expense and knocked that out of the water as well, COGS (retail items)…

With our own Exclusive, high-end, HIGH-profit skincare line, we’re now making money on BOTH Key areas…

Spa services AND products 🙂

So things were going good, really good, but the mall kept taking our space and moving us around…

It was time to jump in with both feet and we purchased our own building, there’s no return now!

This however led to a whole new set of problems…

We had extra spaces to lease, so became a landlord…

The city messed up our tax bill, over-charging us $25,000…

And with most of our clients in-town, we were a bit out of town…

THEN IT HAPPENED

We got pregnant with twins (we already had our first child the year before)…

So while we’ve got a new building and are building a new home, we have to deal with “premies” (cute premature babies) 🙂

You see my mistake, right?

While watching our newborn twins who are on oxygen at home (and cute as all get out), we didn’t watch our builder…

(you guessed it, didn’t you)

Our builder forges my name 19 times (thanks a lot, Dan Wood Construction) and a quarter of a million is “gone.”

We lose our new construction…

All of our extra business money went into that home so we lose our business building as well…

And we lose our existing home…

What do we do?

Do we close down?

It’s ’08 so the economy is hitting us hard as well…

NO, we move on (as all entrepreneurs do).

We start over and move back in-town, central to our clients…

We begin coaching other spa’s on how to be profitable and what to do, so create a stellar system within our own business to be an example…

We setup front desk systems to maximize scheduling…

We setup systems (& events) on how to maximize gift certificate sales…

We train staff how to do a consultation to gain clients for life…

We setup a membership program…

We teach staff how to sell retail items along with rescheduling services…

We even setup Online MARKETING systems.

We’re ranked #1 in google…

We capture visitors information and put them into a sequence that gets them to come visit us within 21 days…

We begin email marketing (we have a list of a few thousand)…

…text marketing

…facebook marketing (another few thousand fans, one of our posts actually went viral and was seen by over 123,000 people)

It’s going great.

When everyone else is closing their doors due to the economy in ‘o8 and ’09, we GREW (by a LOT)…

AND then we had double-digit growth AGAIN from ’09 to ’10

So we were all set to sell the spa and pass our legacy onto the next owner to handle the next decade of profits and growth…

Based on separate evaluations form both a broker and a spa expert, we were planning on asking $250,000 for a quick sale so we could move to Denver…

See, we wanted the best schools in the state for our kids, and our eldest was having a tough time with the teachers here in COS…

Actually, he was beginning to hate school (acting like a teenager) and he was just in Kindergarten…

First grade was a little better, but now the twins were about to start school and we didn’t want to chance them having a bad experience too…

So we moved away to Denver for a charter school for the kids, and…

That’s when the bottom fell out from under us…

It was a ‘two-punch’ actually that did it…

We were trying to manage from afar (we’re horrible at that) and staff got lazy…

Numbers started dropping…

But it was the Waldo Canyon fire last year that nearly shut us down…

People were canceling left and right, no one felt right treating themselves when people were losing their homes…

The town was just freaking out…

Even the Broadmoor hotel started marketing, something I never some them do once in a decade.

So here we’ve come so far…

We done great numbers, built tens of thousands of fans…

Setup a compensation system that no one in town can touch…

Taught our staff how to schedule, sell, rebook…

Even have marketing systems online that run automatically…

and none of it mattered, the town closed down during that fire.

What do we do?

We revisit that journey we began on when we first wanted to have a more profitable business…

We improve even further and come back stronger.

We looked at our expensive retail space rent ($3,500/month) and cut it down to a mere $600 by moving and sharing a space with a laser center…

(we never got any walk-ins from the retail location anyway, everything comes from our online systems for us, but I think I would prefer our own space again)

We looked at our staff who were dropping our numbers in the first place…

Do we really need (or want) to babysit people who don’t take care of business on their own?

(we now have just the Rock-Stars working for us, a couple of them do the same work that a dozen used to do before)

We begin to SEO for new keywords on Google and improve on our ‘online sales funnel’…

Our name lives on, our clients live on, and we live on.

Now we don’t have to worry about the massive expenses that all the other owners have to deal with…

Now we don’t have to babysit staff, we can ‘manage’ from afar…

We don’t have to worry about slow days, we’re a lean, mean, profitable machine…

We’ve done it, but our baby (our business we’ve built from ’01 here in town) needs a more attentive parent…

We realize the OWNER, You, are the most important thing…

We want someone to take what we’ve built, developed, refined and perfected…

And take it through the next stage of growth and the next decade of profits…

We want someone we can hand our tens of thousands of clients to…

We want to pass the torch and give all of our systems and hard work over to someone we can trust…

To accomplish this, we’re helping out…

We’re NOT asking the quarter of a million we should but only for the cost of our assets…

(go ahead and re-read that, we know it’s hard to believe, “but only for the cost of our assets”)…

We figure a total price of only $49k should show us you’re serious and allow you a LOT of room to make any changes you want…

We just want to find the right owner…

So what are your goals?

What are your plans for the Russian day spa?

What would you do with her and what is your experience?

Enter your email below to get the ‘details’ (the list of assets)…

Then hit ‘reply’ and let’s talk. Tell us about yourself and how you would grow the spa over the next decade…

We look forward to meeting you.

– Christopher & Zhenya

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